The 2012 Cadillac Escalade

Rolling Along and Giving Back

by Rochelle Brown

Everyone loves the new 2012 Cadillac Escalade, but the love level got kicked up a notch when Cadillac announced its new public service project, “Team Escalade Texas”.  Team Escalade Texas is a multimedia campaign designed to showcase select charities around the state of Texas .

The Team Escalade slogan is:  Six Charities, 19 Celebrities. Four Cities. One Bold Drive to Change Lives.  The campaign, which runs September 22 – October 30th, was kicked off in Dallas with a star studded event at Dallas’ Fair Park.  Team Captain, former Dallas Cowboy and new Ring of Honor recipient Drew Pearson, announced the charities and team celebrities.  They include Cure Duchenne, Gift for Life/Taylor’s Gift Foundation,  Love Hope Strength, Ronald McDonald House Charities, Special Olympics Texas and the YMCA.  And as with any good team, the project is chocked full of celebrities including former Dallas Cowboys Daryl Johnston, Rocket Ismail, Randy White and Everson Walls.  Also participating are Dallas Stars award winning hockey player, Mike Modano, Olympic gymnast, Carly Patterson, tennis great, Zina Garrison and many others.  Other campaigns featuring the beautiful Escalade will roll out in Houston, Austin and San Antonio.

This is how the project works and how you can help. Eighteen Texas Cadillac dealers will provide charities with professionally produced public service videos and paid media for each of the six charities.  From now through midnight October 30th, the public is invited to go to www.TeamEscaladeTexas.com and vote, click and share their favorite charities video.  The winning charity will receive an additional $150,000 in paid media support.  As the famous DJ, Tom Joyner often says, this is definitely a “ party with a purpose”.

And how appropriate that such a project kicks off in the Dallas-Fort Worth area.  The Cadillac Escalade rolls off the factory line right here in Arlington, Texas.  The Escalade is the No. 1-selling luxury SUV in America.  For the second consecutive year, the 2011  J. D. Power and Associates Initial Quality Study and named this handsome vehicle the highest performing in its segment.  The new 2012 Escalade is equipped with a powerful 6.2L V8 403 horsepower engine. It boasts a five star safety rating in crash tests, rear wheel drive or all-wheel drive and a DVD Navigational system with an 8-inch touch screen that will spoil even the pickiest driver.  And finally, what’s better than getting behind the wheel of this wonderful car and cruising as you listen to a premium Bose 5.1 Cabin Surround Sound System?  For those who are seriously into environmentally friendly cars, it is available in a high performance hybrid estimated at 21 MPG in the city.

What more can a consumer or a Team Escalade Texas charity ask for?

For more information about the Team Escalade Charities click on:  www.TeamEscaladeTexas.com..

To check out the new 2012 Cadillac Escalade visit your local dealership or click on: www.cadillac.com

Rochelle Brown is a freelance auto and travel writer from the Dallas-Fort Worth area. Read more on www.carladynews.com and www.travellady.com